Blog
Your Guide to a Thriving Floral Business
Guides, tips, and stories to help you run a better flower shop.
Aug 18, 2026
Industry InsightsWe're in the Finals of the BFA Industry Awards 2026
Digital Florists is a finalist for Floristry Service Provider at the British Florist Association Industry Awards 2026. The public vote is open, it takes about a minute, and we would love your support.
Aug 8, 2026
Business GrowthWhere Weddings Quietly Lose Money
A wedding can look good on paper and earn you almost nothing. Here is where the money goes, and how I price wedding work at Booker Flowers now.
Jun 29, 2026
Business GrowthCan a Florist Sell Alcohol With Flowers?
A bottle of fizz with the bouquet is a lovely upsell, but selling alcohol means a licence and an ID check on the doorstep. Here is what is involved, and how the software handles the age check for you.
Jun 12, 2026
Industry InsightsThe 3:5:8 Rule for Flowers, Explained
The 3:5:8 rule is the proportion guide behind balanced arrangements. Here is what it means, how designers use it, and how a ratio becomes a stem list and a buy list.
Jun 12, 2026
Software TipsWhat Software Do Florists Use?
Florists run on five kinds of software: orders, a till, deliveries, proposals and relay. Here is what each one does, in plain English, from people who stand behind a counter.
Feb 3, 2026
Software TipsFlorist POS Systems Compared: What Matters
Not all POS systems work for florists. Here is what to look for, and how to make the right choice for your flower shop.
Feb 3, 2026
MarketingOccasion Reminders: Make Automated Marketing Personal
A useful occasion reminder sounds like a florist who remembers, not a sale email. Here is what to record, when to write and how to judge the result.
Feb 3, 2026
Industry InsightsOnline-Only Florists: Threat or Different Market?
Bloom & Wild and letterbox flowers seem unstoppable. But are they really competing with your local flower shop? Here is how to think about the competition.
Feb 3, 2026
Delivery & LogisticsRoute Planning for Florists: Cut Costs Without Cutting Corners
Manual route planning costs hours and thousands in fuel. Here is how automated routing saves money while improving delivery reliability.
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