About Us
Making Florists' Lives Easier with Software
Digital Florists is a unique partnership between a florist who understands your day and a software engineer with a passion for problem-solving and giving you time back.
The Story Behind the Software
From Frustrated Florist to Software Founder
The Problem
Florist Software Stuck in the Past
When Gemma took over Booker Flowers in Liverpool, she digitised operations but found floristry software was outdated - slow, clunky systems from a different era. After trying many options, she discovered they helped daily but failed during peak seasons when support was most needed, causing late nights and endless admin. Gemma knew florists deserved better.
2022
When Craft Met Code
Through Liverpool John Moores University, Gemma met Lewis - a software engineer who immediately grasped the challenges. Where Gemma saw daily frustrations from unstable systems, Lewis saw architectural problems solvable with better engineering. Rather than patch existing systems, Lewis set out to build the all-in-one platform Gemma needed, bringing enterprise-level development standards to an underserved industry.
Today
Growing Across the UK & Ireland
What started as a bespoke solution for one shop in Liverpool is now Digital Florists - a robust, intuitive platform used daily by florists who demand reliability and real-time support. It is helping florists across the UK and Ireland streamline orders, manage stock, schedule deliveries - and spend more time doing what they love.
The Live Laboratory
Built & Tested in Florist Shops
We didn't build this software in a boardroom - it's not developers deciding how a florist should run their day. We built it in the back of a busy flower shop.
Booker Flowers has served as our testing ground since day one. Features get battle-tested through all peak seasons.
- Tested through 5+ peak seasons
- Used daily by florists
- Refined based on florists' feedback
Based on our initial ideas and customer feedback, the software has evolved beyond what I imagined.
What emerged is incredible florist management software with the flexibility to work your way.
I'm delighted to see our growing army of Digital Florists use our system to streamline their business and reclaim precious time.
Gemma
Co-Founder, Digital Florists
Explore the Software
Our Commitment to You
Real Florist Support
When you call, you talk to people who understand sympathy orders and wedding timelines. We've lived through the chaos - we get it because we do it too.
Your Feedback Drives Updates
Your feedback shapes every update. We release regular improvements based on what florists actually need - not what looks good in a presentation.
No Lock-In, Ever
We earn loyalty with better software, not contracts. If you ever decide to move on, we'll make sure your data can be easily exported.
Ready to See What Digital Florists Can Do for Your Shop?
Book a demo and see if Digital Florists is right for you.