Karen Massey is the owner of Fleurtatious. She has been in business for 18 years and has been using Digital Florists since February 2025. Karen was particularly interested in Digital Florists to use for her Delivery routing

Can you tell us about your business and the primary challenges you were facing before using Digital Florists?

Retail shop. Managing customer details and driver delivery routes, and lists

How were these challenges impacting your business operations?

The driver's list and routes took so much longer. We were using Circuit to route the deliveries, but we had to manually put them into the app. It worked, but it took so much longer

What were your primary goals in seeking a software solution?

Something easy to use, the ability to add a photo, and driver routing

Which features of our software were most beneficial in addressing your challenges?

Driver routing

Can you describe the process of implementing our software?

Easy, had lots of questions which Gem and Lewis responded to very quickly. Nothing was (or is ) ever an issue

How was the adoption process among your team?

Only me, but very user-friendly, takes a little bit of getting used to, but easy peasy!

If you had previous software, how does it compare?

Easier to use, more features, quicker response time for support/ questions

In summary, how would you describe the impact of our software on your business operations?

A must for every business. Customers’ expectations are so much higher now.  They expect us to be able to email a receipt, a photo, to know the details from previous orders.  They expect us to have what all the big companies have, such as DPD, etc.