Retail Florist Dublin, Ireland
Fleurtatious Dublin
"A must for every business. Customers expect us to have what the big companies have"
Karen Massey MDPF
Owner & Master Florist, Fleurtatious
Fleurtatious is an independent florist based in Dublin, owned by Master Florist Karen Massey MDPF. After 18 years in business, Karen switched to Digital Florists for driver routing and found it "easy peasy" to adopt.
The Challenges
Manual Delivery Input
Using Circuit for routing required manually inputting each delivery into the app, which was time-consuming and error-prone.
Customer Details Management
Managing customer information across different systems was becoming difficult to maintain.
Rising Customer Expectations
Customers now expect email receipts, delivery photos, and previous order details, with service comparable to major delivery companies.
The Results
Route Planning
Before
Manual via Circuit
After
Automatic
Delivery Input
Before
Manual per order
After
Zero manual entry
Customer Service
Before
Basic
After
DPD-level
In Karen Massey MDPF's Words
The full interview
Q: Can you tell us about your business and the primary challenges you were facing before using Digital Florists?
Retail shop. Managing customer details and driver delivery routes, and lists.
Q: How were these challenges impacting your business operations?
The driver's list and routes took so much longer. We were using Circuit to route the deliveries, but we had to manually put them into the app. It worked, but it took so much longer.
Q: What were your primary goals in seeking a software solution?
Something easy to use, the ability to add a photo, and driver routing.
Q: Which features of our software were most beneficial in addressing your challenges?
Driver routing.
Q: Can you describe the process of implementing our software?
Easy, had lots of questions which Gem and Lewis responded to very quickly. Nothing was (or is) ever an issue.
Q: How was the adoption process among your team?
Only me, but very user-friendly, takes a little bit of getting used to, but easy peasy!
Q: If you had previous software, how does it compare?
Easier to use, more features, quicker response time for support/questions.
Q: In summary, how would you describe the impact of our software on your business operations?
A must for every business. Customers' expectations are so much higher now. They expect us to be able to email a receipt, a photo, to know the details from previous orders. They expect us to have what all the big companies have, such as DPD, etc.
A must for every business. Customers' expectations are so much higher now. They expect us to have what all the big companies have.Karen Massey MDPF