💐 Our mission
Built by Florists Who Understand Your Day
Digital Florists was co-founded by Gemma Wakerley, former owner of Booker Flowers in Liverpool, alongside engineer Lewis. It's a true partnership between florists and developers - people who understand both the craft and the code.
Because Gemma ran a busy shop for years, we've built modern software that handles the beautiful chaos of floristry the way a florist actually works. Our software understands the reality of your day - the last-minute changes, the delivery juggling, the seasonal chaos.
With Digital Florists, your team knows exactly what needs doing. Your customers know exactly where their flowers are. And you get back to the work that made you fall in love with floristry in the first place.
Our mission isn't to be another software option. It's to be the best - the one you'd recommend to another florist without hesitation.