Pure Flowers of Distinction

We're a retail and event florist in Boyle, Co. Roscommon, doing everything from bouquets to funerals, weddings, corporate work and online orders, plus some lovely plants. Before, we ran one system for orders and POS and a different one for weddings and events. Curate was a great system but too expensive for us, and across what we had the product and accounting reporting didn't work accurately.

It made more work. We couldn't rely on the data from a buying point of view at peak, so something as simple as knowing which products were the most popular wasn't accurate. And the anomalies in the reporting meant extra checking every time we did our VAT returns. On top of that, promised updates didn't always come, and support could be hard to reach when we needed it.

Two things, really. We wanted accuracy, to trust the figures and understand the business properly. And we wanted a CRM that worked, somewhere all our customer detail lived and we could pull it up easily.

Because they'd had the same problems we had, the ones that pushed us to look for new software in the first place. From the start they were always there to help, support and advise. And they were honest and open about how the system works, which mattered to us.

Having orders, POS and deliveries in one place is the big one, no jumping between systems. The weddings side runs through Digital Florists Events, so a proposal can quote and amend over the months and the make-tasks let us start prepping ahead of the day. Putting a recipe into each product has been brilliant for peaks, the workroom knows exactly what to make.

A few things. Bulk allocating specific designs to one member of the team in one go saves us sorting it order by order. Putting a recipe into each product means the detail is already there when we make up. And being able to work remotely with the system has been really handy.

Very easy, thanks to the superb help given by both Gemma and Lewis. Nothing was too much trouble for them.

Overall the system saves us 6-10 hours a week. We've not missed an order at peak, and peaks themselves feel calmer because all the recipes are with the designs. And being able to find a customer's details easily makes a real difference.

Yes. Customers get an email confirmation, and our business customers get invoices, so everything's clearer for them.

The software has simplified every aspect of our business, helping us stay organized, save valuable time, and provide a smoother experience for our customers. It allows us to spend less time on administration and more time doing what we love.