Flowered Up

"Digital Florists saves me several hours a week and gives me confidence that important details will not be missed."

Wendy Shipton

Founder and Florist, Flowered Up

Visit Flowered Up

Wendy Shipton at the window of Flowered Up, her florist shop in Hertford

Everything Together Deliveries Events & Weddings Notifications Shopify & Interflora

Flowered Up is an independent florist in Hertford, Hertfordshire, run by founder Wendy Shipton. The shop covers everyday bouquets, weddings and events, funerals, workshops, subscriptions, online orders and Interflora relay work. Wendy ran it all on paper order sheets and a diary. Moving to Digital Florists put orders, deliveries, wedding planning and customer updates in one place and saves her several hours a week.

In Wendy Shipton's Words

The full interview

Q: Can you tell us about your business and what you were using before Digital Florists?

Flowered Up is an independent Hertford florist. We cover everyday bouquets and gifts, weddings and events, funeral and sympathy flowers, workshops, subscriptions, local delivery, online orders and Interflora relay work. Before Digital Florists it was all paper order sheets and a diary.

The Vergers House on St Andrew Street, Hertford, home of Flowered Up

Q: What were the main challenges with that?

Keeping every order detail in one place, finding information quickly, avoiding missed details, managing deliveries and keeping customers updated.

Q: Why did that matter?

As a small independent business, I need to spend my time buying, conditioning and creating flowers, not searching through paperwork. A missed note or delivery detail could waste time and affect the customer's experience.

Q: What were you hoping new software would do for you?

I wanted one clear system that would organise orders and deliveries, support my wedding and event work, connect with my online and relay orders, and make customer communication easier.

Q: What made you choose Digital Florists?

Everything is kept together and easy to find. It supports both everyday orders and larger weddings and events. And it connects with the services I already use, including Interflora and Shopify.

Wedding reception tables dressed with flowers by Flowered Up

Q: Is there a clever way you use Digital Florists that other florists might not think of?

I use it to bring very different parts of the business together. From an everyday delivery or Interflora order to the planning details for a full wedding, I can see what needs doing without relying on several paper systems.

Q: How was the setup and switch-over?

The setup was straightforward and moving away from paper was much easier than I expected. Once everything was in place, I could quickly see how much simpler it would make the day-to-day running of the shop. I mainly use the system myself. It was easy to pick up and I did not need lots of training, which was important because I am usually busy running the shop and making the flowers.

Q: What results have you seen since switching?

Several hours saved each week. Order and delivery information is quicker to find, and I spend less time checking paper sheets or chasing details. Fewer order details are missed, deliveries are easier to organise, and busy periods feel more controlled because the information is all in one place.

Here Comes The Sun, an everyday hand-tied bouquet by Flowered Up

Q: What has changed for your customers?

Customers receive clearer, more timely updates and I can answer questions more quickly because their order information is easy to access.

Q: In summary, how would you describe the impact of Digital Florists on your business?

Running a busy independent flower shop means moving constantly between customers, deliveries, weddings and hands-on floristry. Having the information together makes the business feel calmer, keeps customers better informed and gives me more time to concentrate on the flowers.