Resources
Guides and Insights for Florists of All Sizes
Everything you need to grow your florist business. From peak season survival guides to success stories from florists like you.
Where Weddings Quietly Lose Money
A wedding can look good on paper and earn you almost nothing. Here is where the money goes, and how I price wedding work at Booker Flowers now.
Knowledge Base
Essential Guides for Florists
Peak season survival guide
Valentine's Day and Mother's Day can make or break your year. Learn the technology and processes that help florists handle 10x volume without chaos.
Read guideDelivery routing masterclass
Stop losing money on inefficient routes. Learn how smart florists cut delivery costs by 20-30% while improving customer satisfaction.
Read guideSoftware selection checklist
Choosing the right florist software is one of the biggest decisions you'll make. Use our checklist to evaluate options like a pro.
Read guideDisaster recovery planning
What happens if your systems go down on Valentine's Day? Every florist needs a disaster recovery plan. Here's how to build one.
Read guideWhy order management matters
Still using paper tickets and spreadsheets? Learn why modern florists use order management systems, and the ROI they're seeing.
Read guideReal Results
Success Stories
See what changed for florists like you after they switched
All Seasons Flowers
Retail & Wedding Florist, Dublin
All Seasons Flowers is a busy, family-run florist based in Dublin, covering the everyday and the special, from bouquets and funerals to weddings, corporate work and online orders. Owner Emily Gaynor moved off Strelitzia and paper onto Digital Florists to bring clarity and cohesion to the business. The shop now runs orders, deliveries, notifications, tasks and Interflora relay on one system, with customer details entered only once.
Blooms Flowers Dundalk
Interflora Retail Florist Ireland
Blooms Flowers is an independent florist based in Dundalk with 45 years of experience. Kate Darcy switched to Digital Florists to simplify operations and now enjoys real-time tracking, automated review requests, and significantly reduced manual work.
From the Blog
Latest Articles
Tips, trends, and insights from florists who build florist software
Can a Florist Sell Alcohol With Flowers?
A bottle of fizz with the bouquet is a lovely upsell, but selling alcohol means a licence and an ID check on the doorstep. Here is what is involved, and how the software handles the age check for you.
The 3:5:8 Rule for Flowers, Explained
The 3:5:8 rule is the proportion guide behind balanced arrangements. Here is what it means, how designers use it, and how a ratio becomes a stem list and a buy list.
What Software Do Florists Use?
Florists run on five kinds of software: orders, a till, deliveries, proposals and relay. Here is what each one does, in plain English, from people who stand behind a counter.
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