Orders - The Foundation
Florist Software for Orders, CRM & Shop Management
Phone, walk-in, web, relay - every order in one unified workspace. Track every order from start to delivery with a platform designed for florists.
"The app gave me the confidence to go paperless."
"No more fighting with printers or forgetting to put the bins out."
"Easier to use, with quicker support than our previous software."
Every demo includes a free 30-day trial · no card needed
Everything you need
Flower Shop Management System Features
Unified Dashboard
See today's orders, tomorrow's prep, and outstanding tasks at a glance.
Fast Order Entry
Create orders quickly. Previous customer search, product selection, and delivery details.
Customer Profiles
Order history, loyalty points, special dates. Make every customer feel remembered.
Wire Service Integration
Receive Interflora, Direct2Florist, and relay or wire orders on Digital Florists dashboard.
Tasks
Your to-do list on your dashboard. Tasks can repeat and also be auto-generated.
Order Calendar
Daily and monthly views show your workload. Plan staffing and prep.
Recurring Orders
Set up weekly, monthly, or custom orders. Regular customers handled automatically.
Website Integrations
Orders from Shopify, WooCommerce, Florist Window, FloristPro and others.
Order Analytics
Track order value, popular products and peaks. Check staff sales and tasks done.
Next step
See Orders working in your shop
Book a demo with a real florist. We'll tailor it to your team and answer anything pricing can't.
Florist CRM & Order Management Built for Your Workflow
Built to Grow With Your Shop
From independent studio florists to single-shop retail to multi-location chains, Digital Florists grows with your business.
Start with Orders and Deliveries, then add POS or Events as you need them.
Handles Your Busiest Days Without Slowing Down
Christmas, Valentine's, Mother's Day. When 200 orders land in a day, the dashboard keeps responding instantly.
Filter to today, tomorrow or the whole week, and narrow the day's orders by priority, product, order type, status or integration. Assign orders to specific staff so you can see who's making what, group orders by run, and reassign work in seconds when someone calls in sick.
Check Friday Morning From Home on Thursday Night
It's 9pm Thursday. You want to know how many orders are in for Friday before you order stems or plan who's needed in the morning. Without Digital Florists, that means driving back to the shop or ringing whoever locked up. Now you open your laptop on the kitchen table and the day's there. Same workspace from anywhere, sofa, kitchen table, or your phone.
The Florist Software That Lets You Go Paperless
Run your orders your way. Capture each order digitally once to manage phone, walk-in, and online sales without re-keying.
Ready to cut paper waste? Switch to digital order sheets and driver runs. Prefer paper? You can still print worksheets as needed.
Digital Florists supports your workflow, whether that is always having a hard copy, completely paperless, or somewhere in between.
Real-Time Florist Reporting & Business Analytics
Know what's selling and when.
Get a clear view of your shop's performance: bestselling products, peak ordering times, and how much each member of staff has rung through, all in one report.
If Mother's Day hand-tieds outsold hatboxes 3-to-1 last year, you order the right stems this year. No guessing, no scrolling through spreadsheets.
“We were looking for a system that would connect to Far Eye, record the day-to-day sales, as well as log all orders. Digital Florists gave us this and more.”
Common Questions About Orders
Most florists are up and running within a week. We handle the data migration from your existing software, import your customers and order history, and provide training to get your team comfortable with the platform.
Yes, we can import your customer database, order history, and product catalogue from most existing systems. Our team handles the migration process so you can focus on running your shop.
Digital Florists integrates with Shopify, WooCommerce, Florist Window, FloristPro, and other leading ecommerce platforms. Website orders flow directly into your dashboard alongside phone and walk-in orders.
Relay orders from Interflora, Direct2Florist, and other wire services appear automatically in your dashboard. Direct2Florist orders can be accepted, queried or rejected right in Digital Florists. Interflora orders are actioned through Connect as usual, and the status syncs back into your dashboard.
Digital Florists is month-to-month with no long-term contracts. You can cancel with 30 days' notice and we will help you export your data if needed.
End-to-end
How orders flow through Digital Florists
Every order - phone, walk-in, web, relay - lands in the same workspace and follows the same path through your shop. Here's the whole journey, from the moment an order arrives to the moment it leaves the door.
1. Order intake - walk-in, phone, web and relay all in one place
A walk-in customer at the counter, a regular ringing for a Friday delivery, an order coming in through your Shopify site, and an Interflora relay arriving from across the country - different channels, different paperwork, normally. With Digital Florists, all four land on the same orders dashboard inside the same minute, in the same format.
Web orders sync straight from Shopify, WooCommerce, Florist Window, FloristPro and the other integrations you have switched on - recipient, address, message and product all populated automatically, ready to prep. No copy-paste, no second screen.
Relay orders from Interflora, Direct2Florist and other wire services arrive in the same dashboard. For Direct2Florist you accept, query or reject right there; for Interflora the accept/reject step happens in Connect, and the status flows back into your dashboard automatically. The relay metadata stays attached to the order so your team always knows which work belongs to which network when reconciliation comes round.
Phone and walk-in orders go through the fast-entry flow on the same screen - previous-customer search means a regular's name autocompletes after two letters, with their delivery address, card preferences and order history one tap away.
2. Order entry that is fast and never re-keyed
Whether the order's coming from a phone call or being created at the counter, the entry screen is the same: sender, recipient, products, delivery details, card message, payment. One screen, and a previous-customer search that pulls up regulars after two or three letters of the name. Your staff don't need to dig through a menu.
Product selection works the way florists shop: scroll the visual catalogue, or type the first few letters of a bouquet name. Custom or bespoke quotes drop in as free-text products with their own price, so a make-something-lovely call doesn't have to be wedged into a fixed catalogue.
Payment can be taken straight away (with Digital Florists POS) or marked as “to pay on collection / delivery” if that's how you work. Account customers - funeral directors, hotels, corporate accounts - get billed against their account automatically and appear on the month-end statement.
Once the order's saved, that's the last time anyone re-keys it. Prep sheets, driver runs, dashboards, reports - everything downstream reads from the same record. Update the recipient's postcode once and the delivery list, the driver app and the customer's order history all reflect it without anyone having to remember a second place to change it.
3. Scheduling - daily and monthly views you can plan around
Every order has a date - and Digital Florists organises them so you can see the whole shape of your week without rummaging through a paper diary. The order calendar gives you daily and monthly views, with order counts, value totals and a breakdown of standard vs custom work.
Plan staffing against the workload, not against a guess. If Friday's already carrying 38 orders and an event prep, you'll see it on Tuesday - long enough to call in extra help or push a quote to the following week if you need to.
Recurring orders (the weekly hotel reception bowl, the monthly corporate reception arrangement) sit on the calendar automatically. Set them up once and they generate themselves on the right day, without anyone needing to remember.
Peak periods - Valentine's, Mother's Day, Christmas - are where scheduling shows its value. Filter the calendar to the day you're worried about, see exactly how many orders are in, and group them by collection / delivery / wire so you know where the pressure's going to land.
4. Prep notes the workroom needs to see
The order's in. Now the florist in the workroom needs to know what to make. Digital Florists turns the order into a prep view designed for the workroom - large product images, recipe notes, special instructions, ribbon colours, card messages, all on a single sheet (printable or paperless, your call).
Prefer paper? Print a day's worth of prep sheets in one go, sorted by delivery time or product type. Going paperless? Pull the same prep view up on a computer in the workroom. The platform supports both, and any mix in between, so you can transition at your own pace. More on the trade-offs on the paperless florist software page.
Special instructions (“no lilies - allergies”, “leave with neighbour at no. 14”, “please don't ring the bell”) stay attached to the order from intake all the way through to the driver. They appear on the prep sheet, on the driver's run, and on any printed paperwork. No more shouting across the shop to remember what the customer said on the phone.
Tasks slot in alongside prep. Need someone to condition a delivery of stems before Friday? Need a reminder to chase the wedding consult for final flower choices? Create a task, assign it, give it a due date. It shows up on the relevant person's dashboard with the rest of their work.
5. Handoff to the driver, no re-keying
Once an order's prepped, it's marked ready and crosses straight into the delivery workflow - no separate run sheet to type up, no addresses to re-key. The driver gets the day's runs on their phone with addresses, recipient details, special instructions and the card message that goes with each arrangement.
The handoff lives in Deliveries - runs are built from the same orders you've been working all morning, with route ordering, time windows and per-stop status updates. Drivers carrying the Companion App can update delivery status on the go, capture proof-of-delivery photos and signatures, and flag anything that needs attention back at the shop.
Status flows back to the order automatically. The customer's record updates the second the driver marks delivered. If the customer rings ten minutes later to ask whether their mum got her flowers, the answer's already on screen - no “let me check with the driver and call you back.”
Collection orders work the same way without the driver bit. Mark it ready, the customer's notified (if you've got SMS or email switched on), and the order sits in a clear “awaiting collection” tray until they walk in. No paper ticket on the spike, no missing collection in the back fridge for two days.
Every order, every type
Order types Digital Florists handles
Florist work isn't one shape. A £45 hand-tied for a birthday and a £6,000 corporate weekly contract behave differently - and your software should know that.
Standard arrangements
The bread-and-butter: bouquets, hand-ties and posies from your catalogue. Pick the product, set the date, take payment, done. The worksheet, digital or paper, can carry full stem details so the workroom knows exactly what to use. At peak you might bulk make up popular designs, and those can be loaded in so stock comes off automatically when they sell on the website or POS.
Custom and bespoke orders
The ones the customer describes over the phone and asks you to make-something-lovely. Create the order with a free-text product, your own price and any prep notes the workroom needs: colours, stems to use, vase or wrap. The order behaves like any other through scheduling, prep and the delivery portal, without being wedged into a fixed catalogue.
Weddings and events
Wedding and event jobs (even single-delivery ones) belong in Digital Florists Events. They need quoting, amendments over months and prep tasks ahead of the day, which a normal order doesn't carry. Build the proposal in Events; when it's ready, the order lands on your orders dashboard like any other, ready to be made up and ticked off on delivery. Multi-destination jobs (venue, bride's home, hotel) split automatically, and Events auto-generates the prep tasks too.
Sympathy and funeral orders
These are the orders where the delivery time genuinely matters - a sheaf needs to be at the chapel before 11am, not “sometime that morning.” Digital Florists treats time-sensitive orders as exactly that: hard time windows on the prep schedule, prioritised on the driver's run, and flagged on the dashboard so nothing slips. Account funeral directors are handled as recurring trade customers with billing against their account.
Corporate accounts and recurring contracts
Hotels, restaurants, offices and venues that order weekly or monthly. Set up a recurring order once and Digital Florists generates the work on the right day, every time - same product, same delivery point, same account. The customer record stores the contract notes (which arrangements, which days, who to invoice) and the billing rolls up to a monthly statement instead of a sale every time. If a venue wants to change their bowl colour for one week, you adjust that single occurrence without breaking the recurrence pattern.
Day-to-day
Running the day on the orders dashboard
The orders dashboard is where most of the shop's day happens - finding things, changing statuses, batching work, pulling reports for the week. Digital Florists is built for that view, not just for taking orders in the first place.
Filters and search - find any order in seconds
Filter the orders dashboard by date, status, channel (phone / web / relay / POS), payment state, delivery vs collection, assigned staff member or product. Combine filters to answer the questions the shop asks - “what's outstanding for tomorrow's deliveries?”, “which wire orders still need accepting?”, “has Mrs Hughes paid for her wreath yet?”
Free-text search runs across recipient names, sender names, addresses, postcodes, card messages and order numbers. Type “Hughes” and every order linked to that surname comes up - past, current and future. Type the first line of a recipient's address and you'll find the order even if you've forgotten who sent it.
Saved filter views mean your morning routine is one click instead of five. “Today's deliveries by route”, “tomorrow's prep by florist”, “this week's collections waiting” - set them up once, pin them to the dashboard.
Status changes - small actions, full audit trail
An order moves through clear statuses: new → accepted → in prep → ready → out for delivery → delivered (or collected). Each change is a single tap, and every change is logged with the staff member and a timestamp - so if a query comes in three weeks later, you can see exactly when an order shifted and who shifted it.
Bulk status changes handle the days when you've prepped twenty orders in a morning and need to mark them all ready at once. Tick the orders, change the status, done - instead of opening each one in turn.
Customer-facing notifications (where enabled) fire off the back of status changes - an “out for delivery” SMS, a collection-ready email - so customers stay in the loop without anyone in the shop having to chase them. Notification timing and channels are configurable per-shop.
Daily and weekly batches - prep, print and dispatch in groups
Most florists don't make orders one at a time - they batch the morning's prep, print a day's worth of paperwork in one go, and dispatch a full run together. Digital Florists is built around that rhythm. Filter to a day or a week, batch-print prep sheets, batch-update statuses, batch-assign deliveries to a driver.
Weekly batches matter most for the contract work - the regular hotel deliveries, the recurring corporate accounts. Pull a week's worth of recurring orders into a single prep batch on Monday morning, see exactly what stems and quantities you'll need for the whole week, and order from your wholesaler with confidence.
Daily batches matter for the delivery side - drivers want the day's runs as a single grouped list, in the order they'll do them, not a stream of individual orders. The handoff to Deliveries handles that batching automatically, with route ordering and time windows baked in.
Reporting - what's selling, what's slipping, what to plan for
Your orders dashboard is also the dataset. Pull reports on order value by day, week or month; bestsellers by product; staff sales leaderboards; channel mix (how much is phone vs web vs relay); peak hour analysis for staffing decisions. Built-in, not bolted on.
Year-on-year comparisons for the peaks help you order stems with more confidence - if last Valentine's was 142 orders by Wednesday and this Wednesday you're already at 165, you know to push the wholesale order earlier.
Account-customer reports break down what each trade customer has spent, ordered and paid over the period - useful at month-end, useful when an account is up for review, useful when you want to know which corporate contracts are paying their way.
Bringing your customer list and order history across from another system? We handle the import as part of onboarding - though how much order history transfers depends on what your previous system lets you export.*
* Customers and product catalogues usually come across cleanly. Historical orders depend entirely on what the outgoing system can produce.
Everything Works Together
Orders sync to deliveries. Events generate production lists. POS updates inventory. No double-entry, no switching between apps.
Want to Handle All Your Florist Orders in One Place?
Book a demo with Gemma or one of the team. We'll tailor it to how your shop runs and show you Orders working on your kind of day. Or set up a 30-day trial in four fields, no card needed.