Wedding Florist Software
Wedding Florist Software for Proposals, Recipes and Setup Day
From the first enquiry to venue breakdown, manage every moodboard, recipe, deposit and team task in one place. Built by florists, used by florists.
Built with Booker Flowers in Liverpool and used for real wedding work at West Malling Flowers.
The Wedding Florist's Workflow Was Never Built for Spreadsheets
Three new wedding enquiries are sat in your inbox. One bride wants cascading orchids, another wildflowers, the third a full church installation. You can already see each design in your head. Turning that vision into a priced, branded proposal still costs you the rest of the afternoon.
Hours Lost on Every Quote
You spend half a day costing stems, hunting for moodboard images and rebuilding the same proposal layout in Word or Canva. Then the bride asks for a third revision two weeks later.
Details Slipping Between Pinterest, Email and WhatsApp
Venue notes in one inbox. A colour swap in WhatsApp. The latest moodboard pinned to a private board. When setup day arrives, no one is sure which version is the real one.
Pricing on Gut Feel, Finding Out Months Later
You priced the wedding from experience, paid your team, paid your suppliers, and only when you reconcile the books do you discover the margin was nowhere near what you needed it to be.
What UK Wedding Florists Are Seeing with Digital Florists
Based on customer-reported results. Results vary by shop size, workflow, and adoption.
Minutes
To price a proposal
£75/mo
Starting price, no setup fee
30-day
Trial, no card needed
Stem-by-stem
Live recipe costing
Built for weddings
Wedding Florist Software That Covers Enquiry, Design and Setup Day
Send Proposals Couples Sign on Their Phone
Branded proposal layouts, embedded mood boards, itemised pricing and e-signature. Every version of every proposal is kept in history, so a colour change at week six doesn't lose week two's notes. Powered by our Events product.
Recipe & Stem Costing That Protects Your Margin
Build a recipe for every arrangement, cost it stem by stem, layer in sundries and labour, and watch the live margin update as you design. When the proposal is finalised, your buying list is generated. By stem and by colour.
Day-Of Timeline & Team Coordination
Production timelines and setup/breakdown windows are auto-generated from your recipes. Assign tasks to your team in Tasks so everyone knows what needs doing and when. No clipboard, no printouts, no missed details.
Branded Online Enquiry Forms
Capture wedding leads on your own website with branded enquiry forms. Couples submit budget, venue, date and inspiration in one form, and you turn the enquiry into an event, ready to quote, with a single click.
Setup, Delivery and Breakdown in One View
Plan venue deliveries, stagger setup windows across multiple weddings on the same Saturday, and schedule the breakdown crew without double-booking your van. Everyone sees the same plan.
End to end
How Wedding Florists Use Digital Florists, Enquiry to Invoice
Here is exactly what a wedding looks like inside Digital Florists, from the moment a couple submits an enquiry to the final invoice. The decisions you make, the documents you produce, and the counting and chasing the system does for you.
1. Enquiry capture
A couple lands on your website and fills in your branded wedding enquiry form. Date, venue, budget, colour palette, must-have flowers, link to their Pinterest. The enquiry hits your dashboard as a new lead, alongside your everyday retail orders, so nothing lives in a separate inbox you have to remember to check.
You can triage at a glance: out-of-area dates, fully-booked Saturdays and budgets below your minimum are obvious from the list, so you spend your design brain only on the enquiries worth winning.
2. Proposal build
One click turns an enquiry into an event, ready to quote. Pick a saved proposal template (luxury marquee, intimate registry office, full church installation) and the layout, fonts, colours and section structure populate themselves. Drop in the mood board, write the design narrative, add the arrangements you are proposing and the system carries every priced line item through automatically.
Stem-by-stem recipes do the costing in the background. You design; the live margin number updates as you go, so you always know whether the bouquet you just sketched in your head pays for the team that will make it.
3. Contract and deposit
The proposal goes out as a branded link the couple opens on their phone. They can read the design narrative, scroll through the mood board, review every priced line, and sign electronically. No PDFs to print, no email-trail of "did you get my reply?". Every version is stored, so a colour change at week six does not bury week two's notes.
Deposit and balance tracking is handled inside the proposal record: you log when the deposit arrives, when the balance is due, and which milestones have been paid.* The system holds the ledger so you always know where each wedding stands financially without keeping a separate spreadsheet.
* Digital Florists tracks deposits and balances against each event.
4. Production schedule
When the event is finalised, the system generates the work behind it: the buy list for the wedding (every stem, by colour), the production timeline (when each arrangement needs to be conditioned, designed and packed), and the team task list (who is doing what, on which day, in which order). And if the wedding goes to more than one address, an order per delivery address, each landing in the orders dashboard ready to prep and route on the day's delivery run.
Multiple weddings on the same Saturday share the same production timeline, so you can stagger pre-orders with suppliers, balance workroom hours across your team, and see early when a particular weekend is going to need an extra pair of hands long before the panic sets in.
5. Fulfilment day
Setup day is run from the web dashboard. The day's schedule, the per-arrangement count, the venue contact, the setup and breakdown windows. Anyone on your team can pull it up and see the same plan.
The Companion App handles the delivery side of the day: stem and arrangement runs to the venue, multi-vehicle runs when one van will not cover the volume, late additions called in by a panicking planner an hour before the ceremony. Drivers get the optimised route, the venue address and the contact number; the delivery portal shows each run and its stops being ticked off as the day unfolds.
6. Invoicing and reconciliation
Once the venue is broken down, the wedding closes: final invoice raised from the same proposal record (no re-keying of line items), any extras added on the day captured against the order, and the deposit balance applied automatically. The wedding's actual cost (stems, sundries, labour, delivery miles) is compared against your original quote so you can see, wedding by wedding, where your margin really lives.
That data feeds the year's reporting. By season-end you have a clean view of average wedding value, margin by event type and busiest weekends. The numbers you need to price next year's bookings with confidence instead of guesswork.
Weddings with more than one address
One Wedding, Five Addresses, One Event
A wedding rarely goes to one place. The arch and the table centres go to the venue. The bouquets go to the bride's home for photos. The buttonholes go to the groom's hotel. Then half the table centres move again, from the ceremony room to the reception. On paper, that's one wedding. On the road, it's five deliveries to five addresses, with five time windows and five chances to get it wrong.
In Digital Florists Events, you build the wedding once with every delivery address accounted for, and Events generates an order per delivery address. Each order lands in the orders dashboard alongside the day's shop work, ready to prep in the workroom and route through the delivery portal with everything else going out that morning. Your driver gets each stop on the Companion App with the address, the time window and the contact number.
No copying addresses into a second list, no hand-written run sheet for the wedding van, and no Saturday where the buttonholes turn up at the venue while the arch waits at the hotel. The same delivery tools that run your everyday bouquets run the wedding deliveries too.
One job, two surfaces
Where a Wedding Lives in Digital Florists
Every wedding is built in Events and delivered from the orders dashboard. The planning side and the doing side, connected, with nothing entered twice.
Built in Events: the quote and the plan
Every wedding starts in Digital Florists Events, even a bridal bouquet and two buttonholes going to one venue. The proposal, the amendments over the months, the deposit tracking and the make-up tasks all live against the event, so a colour change in March is still on record in September.
Delivered from Orders: the day itself
When the event is finalised, its orders land on the orders dashboard next to Tuesday's deliveries, ready to make up, tick off and deliver like any other order. If the flowers go to more than one address (the venue, the bride's home, the groom's hotel), Events creates an order per delivery address automatically.
Wedding tooling
The Wedding-Specific Tools, in Detail
Five tools that turn the wedding workflow from a stack of spreadsheets into a single, repeatable system.
Reusable proposal templates
Build a proposal layout once (luxury marquee, intimate registry office, full church install) and reuse it for every enquiry of that style. Your fonts, your colours, your section order, your standard inclusions. New enquiries become priced proposals in minutes rather than the half-day they used to swallow, and every couple still gets a layout that feels bespoke to their wedding.
Recipe sheets on the web dashboard
Every arrangement has its own recipe (stems, foliage, sundries, labour minutes) built and printed from the web dashboard for the workroom team to follow during build. Recipes are the same data source the costing engine uses, so the bouquet you priced in the proposal is the bouquet your team makes.
A buy list for every wedding, broken down by colour
When you finalise a wedding, its buy list generates itself: every stem across all the arrangements, aggregated and grouped by colour, ready to take to your wholesaler. No counting stems by hand at stupid o'clock the night before.
Event-day schedules
Setup and breakdown windows are auto-generated from each wedding's arrangements, then laid out on the day's schedule alongside any other weddings, deliveries and retail jobs running that day. Everyone (workroom team, drivers, freelance stylists) opens the same web dashboard view and sees the same plan.
Multi-day fulfilment
Big weddings rarely happen in a single day. The system handles conditioning two days out, build the day before, setup on the morning of and breakdown the day after, each as its own scheduled job tied back to the same wedding record. Multi-vehicle delivery runs to the venue are coordinated from the same delivery portal your retail deliveries run on, so a Saturday wedding setup never collides invisibly with a Saturday morning bouquet run.
"The Dashboard helps me see what is going on and stay on top of what needs to be done. No more headaches from pricing out each flower, the events portal makes quoting a breeze and is a real time-saver."
Mia
Manager and Events Co-Ordinator, Booker Flowers
"From a management point of view, I find the logs for orders and tasks really useful as I can see who has done what and when."
Fleur
Senior Florist & Manager, Booker Flowers
When the Wedding Lands on Mother's Day Week
Couples don't check the florist's calendar. Sooner or later a marquee wedding books itself onto the same weekend as your biggest peak of the year, and suddenly the workroom has 200 wedding stems to condition in the middle of order bingo. Because the wedding's production tasks, buy list and deliveries sit on the same dashboard as the week's shop orders, you see that collision the day the booking lands, months out. Pre-order the extra stock, book the extra pair of hands, stagger the make-up across the week. The decision gets made in daylight, not at stupid o'clock the night before.
Built for the whole shop
Wedding Work Next to Tuesday's Orders
Most wedding software assumes weddings are all you do. Digital Florists is built for the florist whose week is a high street counter on Tuesday, a hospital sympathy run on Wednesday, a corporate contract on Thursday and a 200-stem marquee on Saturday. Your weddings, your daily orders, your POS and your deliveries all run from one dashboard, on one login, with one customer list. Nothing to keep in sync, nothing entered twice.
And the wedding side is no afterthought. Branded proposals your couples sign online, recipe costing that shows your margin as you design, deposits and balances tracked against each booking, and a buy list and production tasks for every wedding once it is finalised. The tools a wedding-only studio buys a separate product for, sitting right next to the rest of your shop.
If weddings are genuinely all you do, a proposal-first tool like Curate or Details may suit you. But if you run a shop and take weddings alongside it, this is the rare platform built for exactly that. Booker Flowers in Liverpool prices proposals in minutes instead of an evening at the kitchen table, and West Malling Flowers run a growing team, a delivery schedule and a full event book through Digital Florists. Retail front, weddings alongside. That is who we are built for.
Pricing You Can See Before You Book a Call
Most wedding software makes you sit through a sales demo before it will tell you the price. Ours is on the pricing page: plans start at £75/mo, with no setup fee and no long contracts. There's also a 30-day trial with no card needed, so you can price a real wedding in the system before you commit to anything.
Wedding Florist Software FAQs
Do I get separate quotes and proposals for every wedding?
Can I store recipes and ingredients for each arrangement?
What if I do other events too: corporate, funerals, parties?
How long does onboarding take from spreadsheets or Studio Manager?
Can the couple's planner or venue coordinator see anything?
Is there a free wedding florist software I can use instead?
What's the difference between Orders and Events for a wedding?
Go paperless across your weddings & events
Wedding work generates more paper than anything else in the shop. Proposals, recipes, stem lists, contracts, day-of timelines. Digital orders, label printing, e-signatures for contracts, and cloud storage for every photo and invoice keep all of it in one place. Less admin, no lost contracts, a sustainability story you can tell your couples.
Win the Wedding. Then Enjoy the Wedding.
Book a demo and we'll show you a real wedding workflow, from enquiry to proposal to setup day, using your studio's actual numbers.
Not a Wedding Florist?
See how Digital Florists works for different types of flower businesses.