Retail and Events Florist - Liverpool, England
Booker Flowers and Gifts
"It totally knocks the socks off previous software and has revolutionised how I spend my time"
Gemma Wakerley
Owner, Booker Flowers and Gifts
Booker Flowers and Gifts is an independent award-winning florist based in Liverpool. After struggling with delivery routing at peaks and wanting to go paperless, Gemma found that Digital Florists freed up staff during busy times and enabled a completely paperless workflow.
The Challenges
Poor Delivery Routing
Delivery features were sadly lacking, scaling to a massive problem at peak times with route planning happening late at night.
No Paperless Option
Going paperless was not possible on either existing system or other market solutions.
Time-Consuming Workarounds
Day-to-day shortcomings required spreadsheets, extra paper, and additional administrative burden.
Missing Customer Features
Customers were asking for notifications and photos that existing software simply couldn't provide.
The Results
Peak Staff Required
Before
1 dedicated to computer
After
All hands on deck
Workflow
Before
Paper-based
After
100% Paperless
In Gemma Wakerley's Words
The full interview
Q: Can you tell us about your business and the primary challenges you were facing before using Digital Florists?
I had experience of using 2 order management systems, one from a leading relay company and one that had been around for a long time. Although they kept all my orders in one place and helped me manage my orders on a day-to-day basis, I found the delivery features sadly lacking, and whilst this was a minor problem on a day-to-day basis, at peak this scaled to be a massive problem. Often leaving me sorting and organising my routes at stupid o'clock the night before a peak. To help reduce my carbon footprint I also wanted to go paperless, and this was not possible on either system or other solutions that were on the market at the time.
Q: How were these challenges impacting your business operations?
On a day-to-day basis the shortcomings were annoying but were possible to work around by adding spreadsheets, extra paper, and taking on additional administrative burdens. During peaks this became problematic because all the workarounds involved time. I was also aware that customers were increasingly asking for notifications and photos, and that the existing software could not provide that.
Q: What were your primary goals in seeking a software solution?
To free up my time especially at peaks, to give good customer service and go paperless.
Q: Which features of our software were most beneficial in addressing your challenges?
Delivery routing and notifications, and the ability to upload my peak stock and substitute easily so that I know what bouquets I have left to sell at any given point during a peak. The Event module has also streamlined my wedding and event process and resulted in more bookings.
Q: Were there any unique or innovative ways you utilised Digital Florists?
The diary and planner system, which allows me to keep track of daily tasks and appointments. Being able to link these tasks to orders is also really useful, giving an audit trail of what is done, when, and by whom. Custom workflows to create automatic tasks linked to certain types of orders.
Q: Can you describe the process of implementing our software?
The initial setup of any software is going to take time, such as loading customers and products onto the system, however Lewis made this as painless as possible.
Q: How was the adoption process among your team?
Although sceptical at first and resistant to learning a new system, the team were pleasantly surprised by how easy it was to use and really impressed with how it keeps track of everything.
Q: How does it compare to your previous software?
It totally knocks the socks off them and has revolutionised how I spend my time, especially during peaks.
Q: Could you share some quantifiable results or improvements you've seen since using our software?
At peaks, either myself or a member of staff was chained to the computer keeping track of orders as they came in, manually typing them into a spreadsheet for delivery run and make-up purposes. Whilst also trying to keep track of what is sold and what we still have to sell. Now the software does most of this for us, meaning a member of staff is now free to make up and serve customers just when we need them to.
Q: Did the software help in achieving the goals you set?
Totally and more.
Q: Have your customers noticed any changes in how you work? What do they think?
The customers love the notification system and especially the photo of the flowers they receive upon delivery, and it is something that regularly gets mentioned in reviews. Reviews have incidentally increased since the implementation of the system, as the software automates asking for feedback.
Q: In summary, how would you describe the impact of our software on your business operations?
The software has made our business operate more smoothly - on a day-to-day basis no more fighting with printers or forgetting to put the bins out. And at peaks, giving us an extra person to help, meaning we all get home a bit earlier. It has freed up my time, allowing me to work on my business rather than in it.
What Their Customers Say
These flowers were absolutely beautiful, but I never had a doubt Booker Flowers has never disappointed. Delivery was spot on and my friend absolutely loved them. I was kept up to date from ordering to delivery - fabulous!
— Sue M
I would definitely recommend Booker Flowers. I love the fact we were sent an email with a photo confirming when the beautiful bouquet had been received. It is definitely a '5 star' service.
— Yvonne S
Ordered flowers online for an 80th birthday they were beautiful! Ordered online was sent confirmation by email and text message and smooth pickup on Sunday. Thank you! X
— Poonam L
From the Team
"Initially anxious and apprehensive at having to use a new system. However, I needn't have been, as the OMS is easy to follow. It flows well and is quick, from taking an order and payment to arranging the delivery run. Amazed by the technology behind it and what it can achieve, making our lives easier and more efficient. Even for someone not tech-savvy, the OMS is manageable and easy to use."
Flora, Senior Florist
"When I joined Booker Flowers, they were already using Digital Florists. Having used other systems before, this is hands down the best - incredibly user-friendly with such clever design I needed minimal training. The paperless transition was surprisingly easy, the dashboard keeps me on top of everything, and the events portal makes wedding quotes a breeze. No more pricing headaches - it's a real time-saver."
Mia, Manager and Events co-ordinator
"As someone who isn't big on IT, this Order Management System exceeded my expectations. It's efficient, accurate, and brilliantly organised. The way it transforms order management is mind-blowing and saves serious time - which means money. Seeing delivery photos and past order history is incredibly useful, plus no duplicate identity problems like our previous two systems. From a management perspective, the order and task logs showing who did what and when are invaluable."
Fleur, Senior Florist
At peaks, software now does most tracking automatically, freeing a member of staff to make up and serve customers just when needed.Gemma Wakerley
Gemma is a partner in Digital Florists. All details in this case study are a true reflection of her experience using the Digital Florists platform.