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Your Guide to a Thriving Floral Business

Guides, tips, and stories to help you run a better flower shop.

We're in the Finals of the BFA Industry Awards 2026
Latest

Aug 18, 2026

Industry Insights

We're in the Finals of the BFA Industry Awards 2026

Digital Florists is a finalist for Floristry Service Provider at the British Florist Association Industry Awards 2026. The public vote is open, it takes about a minute, and we would love your support.

Where Weddings Quietly Lose Money

Aug 8, 2026

Business Growth

Where Weddings Quietly Lose Money

A wedding can look good on paper and earn you almost nothing. Here is where the money goes, and how I price wedding work at Booker Flowers now.

Can a Florist Sell Alcohol With Flowers?

Jun 29, 2026

Business Growth

Can a Florist Sell Alcohol With Flowers?

A bottle of fizz with the bouquet is a lovely upsell, but selling alcohol means a licence and an ID check on the doorstep. Here is what is involved, and how the software handles the age check for you.

Vase arrangement on a florist workroom table with loose stems and a worksheet

Jun 12, 2026

Industry Insights

The 3:5:8 Rule for Flowers, Explained

The 3:5:8 rule is the proportion guide behind balanced arrangements. Here is what it means, how designers use it, and how a ratio becomes a stem list and a buy list.

Florist shop counter with a desktop computer, till, blank notebook and fresh flowers

Jun 12, 2026

Software Tips

What Software Do Florists Use?

Florists run on five kinds of software: orders, a till, deliveries, proposals and relay. Here is what each one does, in plain English, from people who stand behind a counter.

Florist counter checkout with card reader, till drawer, receipt printer and wrapped flowers

Feb 3, 2026

Software Tips

Florist POS Systems Compared: What Matters

Not all POS systems work for florists. Here is what to look for, and how to make the right choice for your flower shop.

Calendar reminder for ordering flowers around Mother's Day

Feb 3, 2026

Marketing

Occasion Reminders: Make Automated Marketing Personal

A useful occasion reminder sounds like a florist who remembers, not a sale email. Here is what to record, when to write and how to judge the result.

Florist preparing an online flower order at a shop counter

Feb 3, 2026

Industry Insights

Online-Only Florists: Threat or Different Market?

Bloom & Wild and letterbox flowers seem unstoppable. But are they really competing with your local flower shop? Here is how to think about the competition.

Florist delivery van loaded with wrapped bouquets and blank delivery tags

Feb 3, 2026

Delivery & Logistics

Route Planning for Florists: Cut Costs Without Cutting Corners

Manual route planning costs hours and thousands in fuel. Here is how automated routing saves money while improving delivery reliability.

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