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Marketing
Marketing ideas for florists. Customer loyalty, personalisation, automated reminders, and strategies to bring customers back.
Marketing Articles
Feb 3, 2026
Occasion Reminders: Make Automated Marketing Personal
A good occasion reminder reads like a florist who remembered, not a sale email. What to note at the counter, when to send it and how to tell if it's working.
Oct 5, 2024
Personalisation in Floristry: The Future of Customer Engagement
A florist already learns plenty about every regular customer. Here is how to record the useful bits and put them to work without losing the human touch.
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