Topic
Marketing
Marketing ideas for florists. Customer loyalty, personalisation, automated reminders, and strategies to bring customers back.
Feb 3, 2026
Occasion Reminders: Make Automated Marketing Personal
A useful occasion reminder sounds like a florist who remembers, not a sale email. Here is what to record, when to write and how to judge the result.
Sep 10, 2025
Customer Loyalty Programmes for Florists
It takes less time and money to win a repeat sale from a previous customer than to acquire a brand new one. Here is how to build a loyalty programme that rewards repeat custom without costing you money.
Oct 5, 2024
Personalisation in Floristry: The Future of Customer Engagement
A florist already learns plenty about every regular customer. Here is how to record the useful bits and put them to work without losing the human touch.
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