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Industry Insights
Trends, challenges, and perspectives shaping the floristry industry. Data ownership, online competition, and the changing landscape.
Feb 3, 2026
Online-Only Florists: Threat or Different Market?
Bloom & Wild and letterbox flowers seem unstoppable. But are they really competing with your local flower shop? Here is how to think about the competition.
Oct 20, 2024
Why Local Florists Are Falling Behind Technologically (And How to Catch Up)
Independent florists are losing ground to national chains and online retailers. The gap is not creativity but technology. Here is how to close it.
Aug 5, 2024
What Is Data Ownership and Why Should Florists Care?
Your customer data is one of your most valuable business assets. But do you actually own it? Learn why data ownership matters and what to look for in software contracts.
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