Industry Insights

Oct 30, 2026

What We Learnt Scanning Over 1,600 Florist Websites

We went through over 1,600 florist websites the way a customer would. Cut-off times that change from page to page, prices hidden on phones, typos on funeral pages, and a checklist for your own site.

Aug 18, 2026

Second Place at the BFA Industry Awards 2026

Digital Florists placed second for Floristry Service Provider of the Year at the British Florist Association Industry Awards 2026. The result was announced on 3 October.

Jun 12, 2026

The 3:5:8 Rule for Flowers, Explained

The 3:5:8 rule is the proportion guide behind balanced arrangements. Here is what it means, how designers use it, and how a ratio becomes a stem list and a buy list.

Feb 3, 2026

Online-Only Florists: Threat or Different Market?

Bloom & Wild and letterbox flowers seem unstoppable. But are they really competing with your local flower shop? Here is how to think about the competition.

Nov 15, 2024

The Future of Floristry: How Technology Is Reshaping the Industry

From smarter delivery logistics to new sales channels and AI-driven marketing, three key shifts are reshaping how florists across the UK, Ireland, and Europe do business.

Oct 20, 2024

Why Local Florists Are Falling Behind Technologically (And How to Catch Up)

Paper is not the problem. Re-keying orders, sorting routes late at night and relying on one person are. Here is how an independent florist can tackle one bottleneck at a time.

Aug 5, 2024

What Is Data Ownership and Why Should Florists Care?

Your customer list is the most valuable thing in your florist software. Who owns it, what a proper export should contain and the questions to ask a supplier before you sign.