We're in the Finals of the BFA Industry Awards 2026

Some news we are grateful for: Digital Florists has been shortlisted as a finalist for Floristry Service Provider at the British Florist Association Industry Awards 2026.

The BFA judging panel picks the shortlist from this year's entries, and the winner is decided by public vote. The winners are announced at the Industry Awards evening on Saturday 3 October, on the same weekend as FleurEx.

Why This One Matters to Us

I run Booker Flowers in Liverpool, so I know exactly how a piece of software earns its place in a flower shop. It is not the demo that wins you over. It is whether it holds up on the Friday before Mother's Day, when the printer is going, the drivers are loading, and someone has just phoned to move a funeral.

Being a finalist in a category judged by our own industry, on the back of votes from working florists, means more to us than any tech award ever could. Every order made, every delivery run driven, every piece of feedback sent in from a busy shop counter got us here. This shortlisting belongs to the florists who use Digital Florists every day as much as it belongs to us.

How to Vote

The public vote is open now and closes on 16 September, and it takes about a minute. You give your name and an email address, verify the email, and pick your finalists.

One thing worth knowing: it is one vote per person, not one per shop. If your whole team uses Digital Florists, every one of them can vote.

Cast your vote here.

See You at FleurEx

The winners are announced at the BFA Industry Awards evening on Saturday 3 October. We will be at FleurEx over the same weekend, so if you are going, come and find us and say hello. Whatever happens on the night, thank you for getting us this far.