BFA Awards 2026
2nd Place
Floristry Service Provider of the Year
FleurEx 2026 · NottinghamFleurEx 2026 · Nottingham · 3-4 October
It was lovely to meet you. Here's your show offer, and who we are.
Thanks for stopping at our stand and ringing a sale through our till. It was lovely to meet you. Here's your show offer, and a proper introduction to who we are and what Digital Florists does.
Toolbox Plus code? Claim by 31 OctoberYour show offer
1 month free, then 3 months half price.
Setup is free.
Plus Point of Sale free for 12 months
For shops new to Digital Florists. Book a demo by 31 October, go live by 31 December.
Visited our stand? Your offer code is in the email and text we sent you. Booking through this button counts as quoting it.
Who we are
Digital Florists started inside Booker Flowers in Liverpool, which our co-founder Gemma Wakerley owns and runs. In 2022 she met Lewis, a software engineer, and showed him the hours she spent sorting delivery routes the night before a peak. Together they built the software she wished she'd had: Gemma brings the floristry, Lewis brings the code.
Booker Flowers is still where every feature is tested first, behind the counter, through the rush. And when you get in touch, the people who built it answer you.
Routing used to take Gemma 2-3 hours at the kitchen table the night before peak. On peak days now, it's about 10 minutes on the delivery portal. On an ordinary day, under a minute.
What we do
Orders, the till, deliveries, weddings and events, all connected. Here is each part, with a look at the screen.
Your dashboard
Filter to today, tomorrow or the whole week, and narrow the day's orders by priority, product, order type, status or integration. Assign orders to staff so you can see who's making what.
Orders from every channel
Phone, walk-in, web and relay orders land in one workspace, including Interflora and Direct2Florist. Track every order from start to delivery.
The till
Take payments, print receipts, and keep customer history in sync with your orders. No double entry, no separate system.
Deliveries
Build routes in minutes, send them to drivers' phones, and capture photo proof. Customers get live updates, so you get fewer 'where's my order?' calls.
The Digital Florists app
Drivers get routes, navigation, and photo proof. Florists mark orders ready and manage tasks. The app keeps your whole team connected, even offline.
Weddings and events
Create proposals you're proud to send, insert pictures and mood boards, track deposits, and turn approvals into recipes. Buy lists and production timelines build themselves, so your team always knows what's next.
Notifications
Automatic SMS and email updates for order confirmations, deliveries and photo proof, in templates with your logo and colours. Fewer "where is my order?" calls.
Tasks
Create tasks, assign them to your team, and track what gets done. Link to-dos to orders and events, set recurring tasks for the repetitive work, and use checklists to break down big jobs.
Analytics
Get the figures you need to make better decisions about products, pricing, and your team.
Customer stories
Shops across the UK and Ireland run their day on Digital Florists. In their own words:
"Digital Florists has helped us work more efficiently, communicate better as a team, and feel more in control"
"Since we had DF, no orders have been missed. Even on busy days like Christmas Eve."
"Digital Florists saves me several hours a week and gives me confidence that important details will not be missed."
"A must for every business. Customers expect us to have what the big companies have"
"Helping us to work smarter, saving time and delivering excellent customer service."
"Digital Florists is a must for every busy retail florist."
Getting started
From £75 a month per shop. Delivery management is included on every plan, and there's a 30-day no-card trial.
Orders
£75 /mo
For shops doing mostly bouquets, funerals and walk-ins
Complete
£125 /mo
For shops doing both day-to-day orders and weddings
Events
£75 /mo
For studios that mostly do weddings and corporate events
UK prices exclude VAT. Point of Sale is an optional add-on at £15 a month.
Book a demo
Book a demo with one of the founders. We answer your questions and show you how it would work in your shop. No commitment.
We move your data across
Customers, products, and order history where your previous system lets you export it.
Go live with support
Our team is on hand for training and ongoing support when you need it.
30-day no-card trial. Visited our stand? Quote the offer code from your email when we get in touch to set up your trial.
Visited our stand? Book by 31 October and your show offer applies. Booking through this button counts as quoting your code.
From the show
Your Toolbox Plus code, the grand draw, and the terms for the show offer, the till game and the draw.
From your till receipt
If your receipt didn't win a physical prize, it has a code for 6 months of Florist Toolbox Plus: our pricing calculators and tools for florists at florist-toolbox.com.
Sign up by 31 October 2026
Scan the QR on your receipt
It opens Florist Toolbox sign-up with your code filled in.
Or sign up and type your code
Use the button below and type the code from your receipt into the promo code box.
Opens florist-toolbox.com.
Already on Florist Toolbox? Email your code to [email protected] and we will add it to your account.
At our stand
Thank you for playing our till game. Every receipt won something, and florists new to Digital Florists who gave us their details were entered in the grand draw.
Two to be won
A year of Digital Florists Complete
For florists new to Digital Florists: shop owners, florists in a shop, and freelance or events florists who gave us their details at the stand.
The grand draw has been made, with thanks to Jamie Kelly at the BFA for drawing the winners. We'll announce the two winners on our Instagram.
Tap a section to open it.
These are the full terms of our FleurEx 2026 show offer: 1 month free, then 3 months half price, setup free, and Digital Florists POS free for 12 months.
Who can claim it
The dates
What you get
The small print
* Order history migration depends on the export options of your previous system.
What we asked for at the stand
How we use it
As the screen at our stand said, we use your details to enter you in the grand draw if you are eligible, and to follow up about Digital Florists after the show. If you won a prize, your first name and town showed on our stand screen.
If you would rather not hear from us, email [email protected] or use the unsubscribe link in any email we send, and we will stop.
We do not sell personal data. Our privacy notice explains how we look after your details, how long we keep them and your rights.
The show offer, the till game and the grand draw are run by Digital Florists Ltd, company number 15423324, 7 Booker Ave, Liverpool L18 4QY, United Kingdom.
Questions? Email [email protected] or call 0151 272 0049
Last updated 5 October 2026