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Comparison

Digital Florists vs Strelitzia

Digital Florists is built by Gemma Wakerley, who runs Booker Flowers in Liverpool. Delivery, live tracking links, e-signatures and a native driver app come included on every plan. Here's how it compares to Strelitzia software on delivery, proposals, tracking and pricing.

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Why florists switch from Strelitzia

About the same each month, but delivery, live tracking links and a native driver app come included, with no setup fees and a 30-day no-card trial. Your data stays yours to export any time.

Delivery included free No setup fees E-signatures on proposals

Switching is safe & easy

Moving from Strelitzia is painless

1

Start free

A full 30-day trial, no card required. Try it alongside Strelitzia before you commit to anything.

2

We bring your data across

We help import your customers and products so you're not starting from scratch, and we'll tell you upfront what's transferable.*

3

Live in 1–2 weeks

Real UK & Ireland support throughout, your data is always exportable, and you can cancel any time.

*Order history depends on what your current system lets us export. We'll confirm exactly what's transferable before you move.

Pricing, side by side

Pricing, Side by Side

Like-for-like. Same capabilities. See what you pay.

Digital Florists

Complete + POS

£140 /mo

No setup fees

  • Order management
  • Proposals, contracts & e-signatures
  • Event timeline management
  • Delivery management with live tracking
  • Native driver app with offline mode
  • POS on Mac and Windows
  • Task management & automations
  • 30-day no-card trial
Strelitzia

Shop & Studio + Wedding & Events + Go

£144 /mo

£300 in setup fees

With their best 10% bundle discount. Monthly rate without discount is £160/mo.

  • No live customer tracking link (at time of writing)
  • No e-signatures on proposals (at time of writing)
  • No event timeline management (at time of writing)
  • No native driver app (web only, no offline) (at time of writing)
  • No task management or automations (at time of writing)
  • EPOS requires a Windows PC (at time of writing)
  • No trial advertised (at time of writing)
Around £300 less to get started, with delivery, live tracking and e-signatures included.
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Competitor pricing sourced from publicly available information. Prices in USD converted to GBP at approximate exchange rates. Please verify current pricing with each provider. All Digital Florists prices exclude VAT.

The big differences

Key Differences Between Digital Florists and Strelitzia

Delivery included free

Route optimisation, driver app, live tracking, and photos all included. Delivery is an add-on through Strelitzia at £20/mo.

No setup fees

30-day no-card trial and no setup fees. Strelitzia charges £150 setup per module and not currently advertising a trial.

E-signatures on proposals

Your clients sign proposals digitally. Strelitzia's Wedding & Events module does not currently include e-signatures.

Live customer tracking

With Digital Florists, your customer gets a live tracking link to follow the delivery on a map. Strelitzia doesn't advertise a live customer tracking link.

POS on Mac and Windows

Our POS works on Mac and Windows. Strelitzia's EPOS requires a Windows PC. Their site says "To use Strelitzia EPOS you will need a Windows Computer."

Native driver app

Digital Florists includes a native iOS and Android driver app with offline mode. Strelitzia Go doesn't advertise offline support, which can bite on rural runs with poor signal.

Your customer data, accurate and yours

Returning customers match to one record across phone, walk-in, website and relay, so you are not left with duplicate cards for the same person. And it is all yours to export in CSV whenever you want, with no lock-in.

Properly paperless

Run orders, worksheets and the day on screen, with no paper order pads. Connect a label printer at the counter for barcode and delivery labels, so the only thing you print is the label that goes on the bouquet.

Built by a working florist

Digital Florists is built and run by Gemma Wakerley, who owns Booker Flowers in Liverpool. The people who build the software answer you directly, in the UK, and what real shops need shapes what gets built next.

Having to run two different systems, or re-enter the same information manually, was a deal-breaker for me. I wanted all my orders in one place.
A

Andrea Chant

Owner, Flower Power of Rothwell & Rylee Flowers

Every feature, side by side

Feature Comparison

Delivery management included free

Yes Digital Florists
No Strelitzia

Live customer tracking link

Yes Digital Florists
No Strelitzia

E-signatures on proposals

Yes Digital Florists
No Strelitzia

Event timeline management

Yes Digital Florists
No Strelitzia

Delivery time windows

Yes Digital Florists
No Strelitzia

No setup fees

Yes Digital Florists
No Strelitzia

30-day no-card trial

Yes Digital Florists
No Strelitzia

Task management

Yes Digital Florists
No Strelitzia

Event breakdown & setup sheets

Yes Digital Florists
No Strelitzia

Automations

Yes Digital Florists
No Strelitzia

Cross-platform POS (Mac & Windows)

Yes Digital Florists
No Strelitzia

Integrated POS system

Strelitzia's EPOS requires a Windows computer (their site: "To use Strelitzia EPOS you will need a Windows Computer").

Yes Digital Florists
Yes Strelitzia

Proposal creation

Yes Digital Florists
Yes Strelitzia

Recipe & ingredient costing

Yes Digital Florists
Yes Strelitzia

Route planning

Strelitzia offers route planning. Digital Florists optimises routes based on time, distance, and delivery windows.

Yes Digital Florists
Yes Strelitzia

Calendar & production management

Yes Digital Florists
Yes Strelitzia

Native driver app with offline mode

Yes Digital Florists
No Strelitzia

Clean data, no duplicate records

Digital Florists automatically matches returning customers across all channels to maintain a single customer record.

Yes Digital Florists
No Strelitzia
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Who Each Suits

Strelitzia

Strelitzia is an established UK florist system. If you want a long-running name and you already run Windows in-store, it is a known quantity.

Digital Florists

Built by a working florist, Gemma at Booker Flowers in Liverpool, with delivery, live tracking links, e-signatures and a native driver app included, pricing published openly, and your data yours to export any time.

Common Questions About Switching from Strelitzia

We make switching simple. Start with a 30-day no-card trial. We help with importing your customers and products from Strelitzia, plus order history where their export allows it. We'll let you know upfront what's transferable. Most florists are fully live within 1-2 weeks, and you can keep using Strelitzia in parallel during the transition if you prefer.
No. We import your customers and products, and bring across historical orders where your previous system allows. We deduplicate as we go, so returning customers stay as one record rather than splitting across channels. You always own your data and can export it back out at any time in CSV format.
Yes. Route optimisation, our native driver app, live customer tracking, and photo proof of delivery are included on every Digital Florists plan. Strelitzia treats delivery as a paid add-on (Strelitzia Go is roughly £20/mo on top of their core software), and doesn't advertise a live customer tracking link.
No. Digital Florists is monthly with 30 days' notice to cancel and no setup fees. Strelitzia currently charges around £150 in setup fees per module.
Most florists switching from Strelitzia save up to £348 in their first year. We don't charge setup fees (Strelitzia charges roughly £150 per module), delivery management is included (Strelitzia Go is around £20/mo extra), and you start with a 30-day no-card trial rather than committing up front.
Yes. Digital Florists is a browser-based platform that works on Mac, Windows, iPad, and any modern browser. Our driver app is a native iOS and Android app with offline mode. Strelitzia's EPOS currently requires a Windows PC.
Yes. Digital Florists currently connects to 11+ platforms including Shopify and Interflora, so orders sync automatically into your dashboard. You don't need to change your website to switch.
Yes. We offer a 30-day no-card trial with full access to your selected plan. Strelitzia does not currently advertise a trial, so this lets you try Digital Florists in your shop before deciding.
You can export all your data in CSV format at any time and cancel with 30 days' notice. There are no exit fees and no data lock-in.
Yes. Digital Florists includes e-signatures on every proposal and contract on our Events and Complete plans. Strelitzia's Wedding & Events module does not currently offer e-signatures.
Digital Florists ships a fully native iOS and Android driver app with offline mode, GPS tracking, and photo proof of delivery. Strelitzia Go offline functionality is not currently advertised, which can be a problem on rural runs with poor signal.
Yes. Digital Florists POS takes card payments at the till through our payment integrations and records each one against the order, so the day's takings reconcile in one place. For weddings and events, deposits and balances are tracked manually against the order as they are paid. You are not locked into one card processor.

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Competitor information was last verified in June 2026. Features and pricing are subject to change. We recommend verifying details directly with the provider before making a purchasing decision. All third-party trademarks referenced on this page are the property of their respective owners. Digital Florists is not affiliated with or endorsed by any third party mentioned on this page.