Comparison
Digital Florists vs Iris: Florist Software Built for UK & Ireland Shops
Iris has made florist software in the US for over a decade. Here's how Digital Florists compares for UK and Ireland shops on pricing, delivery, and support.
Why florists switch from Iris
See how Digital Florists compares to Iris on price, delivery and lock-in. Plus why florists make the switch.
Switching is safe & easy
Moving from Iris is painless
Start free
A full 30-day trial, no card required. Try it alongside Iris before you commit to anything.
We bring your data across
We help import your customers and products so you're not starting from scratch, and we'll tell you upfront what's transferable.*
Live in 1–2 weeks
Real UK & Ireland support throughout, your data is always exportable, and you can cancel any time.
*Order history depends on what your current system lets us export. We'll confirm exactly what's transferable before you move.
Pricing, side by side
Pricing, Side by Side
Like-for-like. Same capabilities. See what you pay.
Complete + POS
- Order management
- Proposals, contracts & e-signatures
- Delivery management with live tracking
- Native driver app with offline mode
- POS on Mac and Windows
- Task management & automations
- 30-day free trial, no card required
Amethyst, Sapphire, Emerald & Ruby
- No published plan prices: Amethyst, Sapphire, Emerald, and Ruby are named without prices (at time of writing)
- Delivery Routing listed on their higher Emerald and Ruby tiers, not on the base plans (at time of writing)
- Plans include 2 computer installations; multi-store needs an additional subscription per store (at time of writing)
Competitor pricing sourced from publicly available information. Prices in USD converted to GBP at approximate exchange rates. Please verify current pricing with each provider. All Digital Florists prices exclude VAT.
The big differences
Key Differences Between Digital Florists and Iris
Built for UK & Ireland florists
Digital Florists is priced in pounds, supported from the UK and Ireland, and built around how UK shops work. Iris is a US product: the only price it publishes is in US dollars, delivery charges on its site are set up by zip code (among other options), and its office is in New York.
Pricing you can see
Our plans are on the pricing page: Orders £75/mo, Complete £125/mo, POS add-on £15/mo, no setup fees. Iris's pricing page names four plans but doesn't list prices for them (at time of writing), so you'll need to ask for a quote.
Delivery included on every plan
Route optimisation, our native driver app, live customer tracking, and photo proof of delivery come with every Digital Florists plan. Iris lists Delivery Routing on its higher Emerald and Ruby tiers, and a driver app and photo proof of delivery aren't advertised on its site (at time of writing).
Co-founded by a florist
Gemma Wakerley owns and runs Booker Flowers in Liverpool today, and co-founded Digital Florists from behind its counter. Iris describes itself as 'a technology company that loves florists'.
Works in the browser on any device
Digital Florists runs in the browser on Mac, Windows, and iPad with nothing to install. Iris is an installed desktop app sold with 2 computer installations per plan, and extra shops need an additional subscription per store (their published model).
Delivery routes - I would have genuinely spent 2-3 hours each evening on peak days organising routes. Now it takes 10 minutes.
Gary Connolly
Managing Director, Memento Floral Designs, Belfast
Every feature, side by side
Feature Comparison
| Feature | Digital Florists | Iris |
|---|---|---|
|
Delivery management included on every plan
Iris lists Delivery Routing on its Emerald and Ruby tiers, not as standard (at time of writing). |
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Live delivery tracking link for customers
Not advertised on Iris's site (at time of writing). |
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Native driver app (iOS and Android) with offline mode
Not advertised on Iris's site (at time of writing). |
||
|
Photo proof of delivery
Not advertised on Iris's site (at time of writing). |
||
|
Route optimisation
Iris includes optimised route creation on its higher tiers; Digital Florists optimises by time, distance, and delivery windows on every plan. |
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|
Browser-based on Mac, Windows, and iPad (no installs)
Iris is an installed desktop app for Windows and Mac; plans include 2 computer installations (their published model). |
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Till and order entry
Iris sells its iPad POS as an optional add-on from its Sapphire tier; Digital Florists POS is a £15/mo add-on to Orders or Complete. |
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Wedding and event management (proposals, e-signatures, multi-drop events)
Iris advertises event software with proposals and emailed PDFs. E-signatures and multi-drop event orders aren't advertised on its site (at time of writing). |
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| Customer records and order history | ||
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Free trial, no card required
Iris advertises 14 days; Digital Florists gives you 30 days. |
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| Monthly billing, no contracts |
Delivery management included on every plan
Iris lists Delivery Routing on its Emerald and Ruby tiers, not as standard (at time of writing).
Live delivery tracking link for customers
Not advertised on Iris's site (at time of writing).
Native driver app (iOS and Android) with offline mode
Not advertised on Iris's site (at time of writing).
Photo proof of delivery
Not advertised on Iris's site (at time of writing).
Route optimisation
Iris includes optimised route creation on its higher tiers; Digital Florists optimises by time, distance, and delivery windows on every plan.
Browser-based on Mac, Windows, and iPad (no installs)
Iris is an installed desktop app for Windows and Mac; plans include 2 computer installations (their published model).
Till and order entry
Iris sells its iPad POS as an optional add-on from its Sapphire tier; Digital Florists POS is a £15/mo add-on to Orders or Complete.
Wedding and event management (proposals, e-signatures, multi-drop events)
Iris advertises event software with proposals and emailed PDFs. E-signatures and multi-drop event orders aren't advertised on its site (at time of writing).
Customer records and order history
Free trial, no card required
Iris advertises 14 days; Digital Florists gives you 30 days.
Monthly billing, no contracts
Common Questions About Switching from Iris
Ready to See Digital Florists in Action?
Book a demo with a real florist dashboard. Start your 30-day no-card trial whenever you're ready.
Competitor information was last verified in June 2026. Features and pricing are subject to change. We recommend verifying details directly with the provider before making a purchasing decision. All third-party trademarks referenced on this page are the property of their respective owners. Digital Florists is not affiliated with or endorsed by any third party mentioned on this page.