Andrea Chant is the owner of Flower Power Florist. She has been in business for 17 years and has been using Digital Florists since January 2025. Andrea was particularly interested in Digital Florists to use for the analytics.

Can you tell us about your business and the primary challenges you were facing before using Digital Florists?

We had been using Strelitzia for many, many years, and although the order-taking system was generally OK, it didn't offer the analytics I was looking for.  I also felt they were becoming less reactive to making useful changes.  When Interflora launched their new single sign-on for RoseGold, they were behind the curve on implementing a workaround to ensure that all my orders were in the same place, and I found that having to run 2 different systems or re-enter information manually into Strelitzia was a deal breaker for me. 

How were these challenges impacting your business operations?

The time wasted was significant, and as a very small team had a big effect on our productivity. What were your primary goals in seeking a software solution? A streamlined order system with access to accurate, detailed analytics. 

Which features of our software were most beneficial in addressing your challenges?

Everything!  Other than a few very minor issues, I find your system so easy to use and so reliable.  I love having the financial information to hand, and the new Toolbox is going to be invaluable as we all navigate the difficult trading times ahead. I love the ability to see orders in a variety of ways - today/tomorrow/all, delivery/collect, paid & unpaid are so easy to see due to the colour highlighters; this all makes our job so much easier and we can all see what's ahead.  I also think the delivery routing system is so much better than our previous option - being able to have multiple drivers and to sort the rounds by postcode/delivery priority / Interflora v local makes the peak periods so much easier to plan and therefore so much more efficient. 

Can you describe the process of implementing our software?

Lewis transferred all of our customer data from Strelitzia (& cleaned it up), he double checked all our account customer information had transferred successfully and quickly rectified any errors.  The software installation was very smooth, and Gemma & Lewis were there every step of the way.  Lewis managed the integration of both of our websites into Digital Florist and our access into Interflora's RoseGold system so that we have all of our order information in one easy-to-see system.  The training was provided in manageable chunks rather than expecting me to learn every new aspect in one go, and both Gemma & Lewis are available at the drop of a hat to assist with any queries.  I like the fact that there are add-on facilities that you can opt into if they are useful for your business, rather than having a one-size-fits-all approach.  

How was the adoption process among your team?

We were all happy with the Digital Florist system and were quickly up to speed. 

Any Quotes from your team? If you had previous software, how does it compare? :

Much, much better than the old system. 

Could you share some quantifiable results or improvements you’ve seen since using our software?

We are much quicker at order taking, and the ability to amend orders, particularly account orders, has been a huge help.  The delivery app is simple to use but offers such an improved service to our own customers that alone has improved customers' perception of our professionalism. 

Did the software help in achieving the goals you set?

The delivery app has enabled us to look far more professional, from the first email notification of the order through to the photograph of the product and delivery confirmation has allowed us to show our professionalism and has increased our positive feedback from customers. 

Have your customers noticed any changes in how you work?

Yes, what do they think? 

The vast majority of customers have said how much they like the updates they receive from us in relation to their order. 

In summary, how would you describe the impact of our software on your business operations?

For me, the impact has been huge - I have so much more information available to hand and I can access the information from anywhere, which enables me to have oversight of what's happening even if I'm not at the shop 

Anything Else to Add

One of the biggest factors for me has been the support I've received from Gemma & Lewis whilst I've navigated the new system.  The open-minded attitude to suggestions for change that suit my business has been phenomenal, and I'm never made to feel foolish for any question or query I raise.  That alone has made the changeover super smooth and far less stressful.  In the way the system operates, you can tell that it has been created by people who truly understand running a florist business.