https://digitalflorists.com/blog Insights, tips, and updates for modern florists. Learn about florist software, delivery management, event planning, and growing your flower business. en-gb Sat, 15 Aug 2026 01:17:13 +0000 https://digitalflorists.com/blog/where-weddings-quietly-lose-money https://digitalflorists.com/blog/where-weddings-quietly-lose-money Sat, 08 Aug 2026 00:00:00 +0000 A wedding can look good on paper and earn you almost nothing. Here is where the money goes, and how I price wedding work at Booker Flowers now. hello@digitalflorists.com (Gemma Wakerley) https://digitalflorists.com/blog/can-a-florist-sell-alcohol https://digitalflorists.com/blog/can-a-florist-sell-alcohol Mon, 29 Jun 2026 00:00:00 +0000 A bottle of fizz with the bouquet is a lovely upsell, but selling alcohol means a licence and an ID check on the doorstep. Here is what is involved, and how the software handles the age check for you. hello@digitalflorists.com (Digital Florists Team) https://digitalflorists.com/blog/the-3-5-8-rule-for-flowers-explained https://digitalflorists.com/blog/the-3-5-8-rule-for-flowers-explained Fri, 12 Jun 2026 00:00:00 +0000 The 3:5:8 rule is the proportion guide behind balanced arrangements. Here is what it means, how designers use it, and how a ratio becomes a stem list and a buy list. hello@digitalflorists.com (Digital Florists Team) https://digitalflorists.com/blog/what-software-do-florists-use https://digitalflorists.com/blog/what-software-do-florists-use Fri, 12 Jun 2026 00:00:00 +0000 Florists run on five kinds of software: orders, a till, deliveries, proposals and relay. Here is what each one does, in plain English, from people who stand behind a counter. hello@digitalflorists.com (Digital Florists Team) https://digitalflorists.com/blog/florist-pos-systems-compared-what-actually-matters https://digitalflorists.com/blog/florist-pos-systems-compared-what-actually-matters Tue, 03 Feb 2026 00:00:00 +0000 Not all POS systems work for florists. Here is what to look for, and how to make the right choice for your flower shop. hello@digitalflorists.com (Digital Florists Team) https://digitalflorists.com/blog/occasion-reminders-automated-marketing-that-feels-personal https://digitalflorists.com/blog/occasion-reminders-automated-marketing-that-feels-personal Tue, 03 Feb 2026 00:00:00 +0000 A useful occasion reminder sounds like a florist who remembers, not a sale email. Here is what to record, when to write and how to judge the result. hello@digitalflorists.com (Digital Florists Team) https://digitalflorists.com/blog/online-only-florists-threat-or-different-market https://digitalflorists.com/blog/online-only-florists-threat-or-different-market Tue, 03 Feb 2026 00:00:00 +0000 Bloom & Wild and letterbox flowers seem unstoppable. But are they really competing with your local flower shop? Here is how to think about the competition. hello@digitalflorists.com (Digital Florists Team) https://digitalflorists.com/blog/route-planning-for-florists-cut-costs-without-cutting-corners https://digitalflorists.com/blog/route-planning-for-florists-cut-costs-without-cutting-corners Tue, 03 Feb 2026 00:00:00 +0000 Manual route planning costs hours and thousands in fuel. Here is how automated routing saves money while improving delivery reliability. hello@digitalflorists.com (Digital Florists Team) https://digitalflorists.com/blog/when-to-switch-florist-software-and-how-to-migrate https://digitalflorists.com/blog/when-to-switch-florist-software-and-how-to-migrate Tue, 03 Feb 2026 00:00:00 +0000 A practical florist software migration checklist: when to move, what your old system must export and how to test the new setup before peak. hello@digitalflorists.com (Digital Florists Team) https://digitalflorists.com/blog/subscription-flowers-recurring-revenue-for-florists https://digitalflorists.com/blog/subscription-flowers-recurring-revenue-for-florists Tue, 25 Nov 2025 00:00:00 +0000 Subscriptions create predictable revenue and guaranteed sales. Here is how to build a flower subscription service. hello@digitalflorists.com (Digital Florists Team) https://digitalflorists.com/blog/integrating-your-florist-website-with-your-pos https://digitalflorists.com/blog/integrating-your-florist-website-with-your-pos Fri, 20 Jun 2025 00:00:00 +0000 Website orders in one system, shop orders in another. Here is how to connect them and how it can make life easier in your flower shop. hello@digitalflorists.com (Digital Florists Team) https://digitalflorists.com/blog/do-you-need-a-crm-customer-management-for-florists https://digitalflorists.com/blog/do-you-need-a-crm-customer-management-for-florists Sat, 15 Mar 2025 00:00:00 +0000 A CRM helps florists remember customers, track special dates, and build relationships that drive repeat business. Here is how to know if you need one. hello@digitalflorists.com (Digital Florists Team) https://digitalflorists.com/blog/the-future-of-floristry-how-technology-is-transforming-the-industry https://digitalflorists.com/blog/the-future-of-floristry-how-technology-is-transforming-the-industry Fri, 15 Nov 2024 00:00:00 +0000 From smarter delivery logistics to new sales channels and AI-driven marketing, three key shifts are reshaping how florists across the UK, Ireland, and Europe do business. hello@digitalflorists.com (Digital Florists Team) https://digitalflorists.com/blog/local-florists-are-falling-behind https://digitalflorists.com/blog/local-florists-are-falling-behind Sun, 20 Oct 2024 00:00:00 +0000 Paper is not the problem. Re-keying orders, sorting routes late at night and relying on one person are. Here is how an independent florist can tackle one bottleneck at a time. hello@digitalflorists.com (Digital Florists Team) https://digitalflorists.com/blog/personalization-in-floristry-the-future-of-customer-engagement https://digitalflorists.com/blog/personalization-in-floristry-the-future-of-customer-engagement Sat, 05 Oct 2024 00:00:00 +0000 A florist already learns plenty about every regular customer. Here is how to record the useful bits and put them to work without losing the human touch. hello@digitalflorists.com (Digital Florists Team) https://digitalflorists.com/blog/choosing-software-as-an-irish-florist https://digitalflorists.com/blog/choosing-software-as-an-irish-florist Tue, 10 Sep 2024 00:00:00 +0000 Irish florist software needs to cope with Euros, two common VAT rates, Eircodes, townland addresses and relay orders. Use these checks before choosing. hello@digitalflorists.com (Digital Florists Team) https://digitalflorists.com/blog/what-is-data-ownership-and-why-should-you-care https://digitalflorists.com/blog/what-is-data-ownership-and-why-should-you-care Mon, 05 Aug 2024 00:00:00 +0000 Your customer data is one of your most valuable business assets. But do you actually own it? Learn why data ownership matters and what to look for in software contracts. hello@digitalflorists.com (Digital Florists Team) https://digitalflorists.com/blog/florists-disaster-recovery-plan https://digitalflorists.com/blog/florists-disaster-recovery-plan Tue, 28 May 2024 00:00:00 +0000 If the shop computer failed on 13 February, could the team still find every order? This practical plan helps a florist protect the day's work. hello@digitalflorists.com (Digital Florists Team) https://digitalflorists.com/blog/what-should-you-look-for-when-choosing-software https://digitalflorists.com/blog/what-should-you-look-for-when-choosing-software Wed, 10 Apr 2024 00:00:00 +0000 Choosing florist software is a big decision for your flower shop. Here is a guide to evaluating your options and making the right choice. hello@digitalflorists.com (Digital Florists Team) https://digitalflorists.com/blog/surviving-peak-season-technology-tips-for-florists https://digitalflorists.com/blog/surviving-peak-season-technology-tips-for-florists Mon, 25 Mar 2024 00:00:00 +0000 Valentine's Day and Mother's Day can make or break your year. Learn how the right technology helps florists survive and thrive during peak seasons. hello@digitalflorists.com (Digital Florists Team)